Frank's RedHot hot sauce created a "Sing the Blues" contest. Participants were asked to write original lyrics about Frank's RedHot sauce set to their favourite tune and submit their songs to the manufacturer. The writer of the winning song received a free all-expense paid trip to a House of Blues. What is this an example of?
a. a sales promotion
b. advertising
c. a public relations activity
d. personal selling
Ans: a. a sales promotion
Business
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A) The offeror B) The offeree C) Both the offeror and the offeree D) Neither the offeror nor the offeree
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Which of the following is an advantage of distributor storage with carrier delivery?
A) Inventory cost is higher than with manufacturer storage. B) Product variety is lower than with manufacturer storage. C) Order visibility for the customer is easier than with manufacturer storage. D) Higher cost to provide the same level of product availability as manufacturer storage.
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