What is probably the most important factor in determining the promotional mix?

Preparing an agenda for an expert before an interview with a journalist helps to ________

A) specify what questions the expert should ask B) manage logistical details of the interview C) explore the format of the interview D) maintain the focus of the interview E) provide names of external experts

An environmental impact statement (EIS) can be challenged in court by environmentalists and other interested parties

Indicate whether the statement is true or false