Which of the following statements is true about snowball sampling?
A) In snowball sampling a decision rule is used to indicate whether sampling should be continued or whether enough information has been obtained.
B) Snowball sampling is used in industrial buyer-seller research to identify buyer-seller pairs.
C) In snowball sampling an initial group of respondents is selected, usually at random.
D) Both B and C are true.
D
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_________issue shares to customers and invest the proceeds in highly liquid, very-shortmaturity, interest-bearing debt instruments called money market investments.
a. Commercial banks b. Corporations c. Insurance companies d. none of the above
Labeling that is designed to help consumers make proper product selections and lower their cognitive dissonance after the purchase is referred to as:
a. informational labeling. b. persuasive labeling. c. cognitive labeling. d. rational labeling. e. restrictive labeling.