How can a firm periodically reassess its strategic approach to the marketplace?
What will be an ideal response?
Each company should periodically reassess its strategic approach to the marketplace with a good marketing audit. Companies can also perform marketing excellence reviews and ethical/social responsibility reviews.
Business
You might also like to view...
A stakeholder is:
A) a disinterested third party in a negotiation B) a member of a foreign government C) a person or group with a vested interest in a firm's well-being D) a lobbyist for a company
Business
Which of the following prepares a detailed estimate from well-developed plans and real quotes?
A) BAC B) AHE C) ROME D) DE
Business