List at least five 5. applications of depth interviews. Give a specific example of each
What will be an ideal response?
Depth interview applications include all of the following:
1. Detailed probing of the respondent (automobile purchase)
2. Discussion of confidential, sensitive, or embarrassing topics (personal finances, loose dentures)
3. Situations where strong social norms exist and the respondent may be easily swayed by group response (attitude of college students toward sports)
4. Detailed understanding of complicated behavior (department store shopping)
5. Interviews with professional people (industrial marketing research)
6. Interviews with competitors, who are unlikely to reveal the information in a group setting (travel agents' perceptions of airline package travel programs)
7. Situations where the product consumption experience is sensory in nature, affecting mood states and emotions (perfumes, bath soap)
Students should provide their own examples.
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A summary jury trial is ________
A) the process of bringing legal action against a person or entity in a court of law B) the process of parties explaining their positions to a neutral third party who delivers a judgment within ten days C) an alternative dispute resolution method that consists of an abbreviated trial, a nonbinding jury verdict, and a settlement conference D) an alternative dispute resolution method in which cases are tried in private by a referee who is empowered by statute to enter a binding judgment
________ operates as a defense to a suit for discrimination with regard to gender
Fill in the blanks with correct word