Explain how the message source affects consumers' perceptions of the message
What will be an ideal response?
The message source will affect how the consumer perceives the message. For example, highly credible sources—such as certain newspapers or professionals such as doctors and dentists—will be more persuasive. In some cases, the use of celebrity testimonials works well to persuade consumers to make the purchase.
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Which method of improving response rate involves offering potential respondents monetary and non-monetary gifts?
A) motivating the respondents B) follow-up C) incentives D) prior notification
"Is the respondent informed?", "Can the respondent remember?", and "Can the respondent articulate?", are all questions asked in the ________ stage of the questionnaire design process
A) overcoming unwillingness to answer B) specify the type of interviewing method C) overcoming inability to answer D) choosing question wording