Please explain social responsibility pricing
Social responsibility pricing forgoes sales and profits and puts the welfare of society and customers first. For example, after the tragic incident in New York City on September 11, 2001, many carriers offered to carry such items as food, clothing, building supplies, and medical supplies into the devastated area at greatly reduced prices or for free.
Because carriers in the various transportation industries service multiple markets, it is quite possible for them to employ several pricing objectives at one time. A carrier must be careful when setting an overall company pricing strategy that these multiple pricing objectives are complementary, not conflicting.
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When a company increases its advertising and marketing during a major event, such as the Olympics, to capitalize on individuals watching the event, yet is not an official sponsor, it is:
A) allusion marketing B) incidental marketing C) distractive marketing D) saturation marketing
A disposable diaper company prices its newborn disposable diapers higher than later-stage diapers to take advantage of new parents' concerns and concomitant extreme price insensitivity. This is an example of:
A) prestige pricing. B) penetration pricing. C) complementary pricing. D) congestion pricing.