Which of the following is a type of citation manual?
a. Uniform System of Citation [Bluebook]
b. A.L.W.D. Manual
c. Chicago Manual of Style
d. All of the above
d
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Cremics, a multinational drug manufacturing company, used a saffron trident in a promotional campaign for one of their drugs in India. The saffron trident, a religious symbol in India was meant to indicate the three levels of efficacy of the drug, but mistakenly conveyed a religious message to Indians. This miscommunication indicates a problem associated with which of the following steps of an international communications process?
A. Encoding B. Decoding C. Media channel selection D. Message transmission E. Information source selection
If negative publicity is combated in an Internet chat room, the approach being used is an:
A) impression management B) entitling C) enhancement D) Internet intervention