A jewelry store has been offered a special price on a line of pearls. These pearls cost $160 per strand and can retail at $360 per strand. What markup will the jeweler obtain?

Strategic implementation decisions include the marketing mix decisions a firm makes when executing its strategy

a. true b. false

When sales for a new element of the line are not entirely incremental and come from an existing element of the line, it is known as cannibalization

Indicate whether the statement is true or false