Martha is studying the impact that female writers and producers have on the portrayals of television women. She begins the study by doing a content analysis of the credits of prime time television programs and codes for the presence of female writers and producers. In order to determine whether the method of coding for gender using only the names is valid, she takes a subset of the programs,
contacts the studio, asks about the gender of the writers and producers, and then compares the results to the results obtained using only the names. This method of testing validity is called:
a. Concurrent validity
b. Construct validity
c. Face validity
d. Predictive validity
a
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All of the following are aspects of the auditory script except a. pops and buzzes
b. image of a body. c. musical score. d. sighs and laughter.
Erika wants to present an informative speech about lucid dreaming. Which of the following is NOT a piece of demographic audience data?
a. The audience ranges from 18 to 25 years old. b. The majority of audience members are female. c. The audience does not know anything about lucid dreaming. d. The majority of audience members are college students.