How can a business become an "informer" when tweeting about the business?
A) Respond to customer tweets quickly
B) Use hashtags to direct customers to other links
C) Provide interesting and useful information about products and services
D) Use RSS feeds
E) Use metrics to track online conversations and respond to those conversations
Answer: C
Explanation: C) Businesses can earn audience goodwill by becoming informers, providing their audiences with interesting and useful information about products and services.
Business
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