Situational Theory of Public was central to the World’s Toughest job campaign. Explain what “situation” was represented in the campaign.

What will be an ideal response?

The “situation” represented was that audience members could relate easily to the
content of the message. That meant they would be highly involved with the situation or
story of the campaign.

Communication & Mass Media

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Define Halo Effect. How could the halo effect shape your relationships with others?

What will be an ideal response?

Communication & Mass Media

According to Hill, what has research found with regard to the relationships of Black mothers and daughters as compared to those of White mothers and daughters?

a. Black mothers and daughters argue more frequently than White mothers and daughters b. Black mothers and daughters maintain a more intense bond into adulthood than White mothers and daughters c. Black mothers and daughters spend less time interacting than White mothers and daughters d. All of the above are true e. None of the above are true

Communication & Mass Media