The owner of a small greeting card company does not want to challenge her staff to look at the production of greeting cards or the greeting card market in new ways. The owner has worked with her staff since the company began twenty yeas ago

Trademarks:

a. serve as an index of quality b. identify the goods or services of a seller c. provide protection from unscrupulous competitors who want to confuse or deceive customers about their identity d. all of the above e. none of the above

Which of the following sales promotion tactics is recommended to a manufacturer whose

marketing objective is to liquidate inventories? A) offering free cases of a product for trial B) offering free trips to channel members C) offering trade allowances D) offering discount off list price for a certain time period