Provide a general description of the classic response hierarchy models and two alternatives

What will be an ideal response?

Micromodels of marketing communications concentrate on consumers' specific responses to communications. The classic response hierarchy models assume the buyer passes through cognitive, affective, and behavioral stages, in that order. This "learn-feel-do" sequence is appropriate when the audience has high involvement with a product category perceived to have high differentiation. An alternative sequence, "do-feel-learn," is relevant when the audience has high involvement but perceives little or no differentiation within the product category. A third sequence, "learn-do-feel," is relevant when the audience has low involvement and perceives little differentiation. By choosing the right sequence, the marketer can do a better job of planning communications.