Describe the four broad strategies often employed by market followers to meet their competitors

What will be an ideal response?

These broad strategies include:
1. counterfeiter — the counterfeiter duplicates the leader's product and package and sells it on the black market or through disreputable dealers
2. cloner — the cloner emulates the leader's products, name, and packaging, with slight variations
3. imitator — the imitator copies some things from the leader but maintains differentiation in terms of packaging, advertising, pricing, or location
4. adapter — the adapter takes the leader's products and adapts or improves them