Most researchers agree that leadership and management are basically the same concept

a. true
b. false

b;

Business

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Consumer and business marketers use many of the same variables to segment markets. Business marketers use all of the following EXCEPT ________

A) operating characteristics B) purchasing approaches C) situational factors D) personal characteristics E) brand personalities

Business

Briefly explain how a buyer makes a purchase decision

What will be an ideal response?

Business