A character in a movie is wearing a t-shirt with a Nike logo and drinking a Pepsi. These are examples of
a. product placement.
b. billboarding.
c. guerilla marketing.
d. free advertising.
Answer: a
Psychology
You might also like to view...
__________ theory proposes that the value of an utterance lies not in the literal meaning of its words but rather in the intention of the speaker and the effect it has on the listener.
Fill in the blank(s) with the appropriate word(s).
Psychology
Research on sport norms has determined that, as we age and increase our experience and level of competition,
A. less emphasis is placed on fair play B. more emphasis is placed on fair play C. reduced emphasis is placed on a more professionalized attitude in winning D. players are more likely to abide by conventions regarding etiquette and rules
Psychology