Which of the following best explains the reason for the rise in protectionist pressures around the world during the 1980s?
A. The strict GATT bureaucracy in Geneva controlling trade regulations
B. The opening up of international markets to cheap products from China
C. The fall of the Soviet Union
D. The persistent trade deficit in the world's largest economy, the United States
E. The economic failure of Japan which hampered the global economy
D
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"Market failure" is likely to occur when _______.
A. there is only a small number of firms in a market B. it is extremely difficult to directly measure the quality of products C. potential exchange partners are highly opportunistic D. all of the above
Alex has determined that along the share-development path, his business should perform at an 80% level in product preference, 50% in intentions to purchase, 90% in product availability, and 70% in rate of purchase
If the share potential index for Alex's business is 20%, at what level of product awareness should his business perform? A) 63% B) 80% C) 54% D) 88% E) 42%