From a marketing standpoint, a new product is anything that customers perceive as new and different

If a project has a cost of $50,000 and a profitability index of 0.4, then:

A) its NPV is $20,000 B) its cash inflows are $70,000 C) the present value of its cash inflows is $30,000 D) its IRR is 20 percent

An external advertising agency is likely to be more objective than an in-house advertising department and also have a better understanding of consumers and trends

Indicate whether the statement is true or false