Describe what is meant by adequate service, predicted service, and zone of tolerance

What will be an ideal response?

Adequate service is the minimum level of service a customer will accept without dissatisfaction. Predicted service is the level of service that the customer actually anticipates the firm will provide. The zone of tolerance is the extent of variation of service customers are willing to accept. Adequate service falls at the bottom of the zone of tolerance, whereas predicted service is likely in the middle of the zone of tolerance.

Business

You might also like to view...

A fundamental difference between regular marketing and global marketing is the scope of activities

Indicate whether the statement is true or false

Business

A proceeding involving an agency's charge that a person has violated a regulation is

called a(n) _____. Fill in the blanks with correct word

Business