What do marketers consider a crucial component in a video?
A) product placement integrated into the script
B) the appearance that it was shot by an amateur
C) a hook that makes a message resonate with an audience
D) dialogue that must not be seen as entertaining
E) proprietary information that must not be shared
C
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It is best for the nonprofit marketing director to have a line function (instead of staff function) so as to
a. advise programs or people b. be a resource person or consultant c. influence top management to think in a marketing mindset d. not be constrained by planning and programs e. avoid being absorbed by public relations or fund development
Which of the following functions can be performed with a pivot table?
a. Automaticallysorting data stored in a spreadsheet b. Automatically counting data stored in a spreadsheet c. Automatically averaging data stored in a spreadsheet d. All of the above