Guidelines which can assist managers in their effort to establish global brand leadership include all of the following except:
A) create a compelling value proposition for customers.
B) before taking brand overseas, select name, marks and symbols.
C) make a process template available to all managers.
D) assign specific responsibility for managing branding issues.
E) make a process template for international consumers.
E
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Does a qualified opinion on management's assessment of internal controls over the financial reporting system necessitate a qualified opinion on the financial statements? Explain
If a management accountant confides to a relative that his or her company has a confidential plan to merge with another company in the near future, the accountant has
A) not violated ethical standards. B) violated ethical standards only if the relative owns stock in the company. C) violated ethical standards because the relative could stand to gain personally from that information. D) not violated ethical standards because the information was relayed to a family member only.