What are the benefits an Advertising agency may encounter in striking a partnership with a nonprofit organization?
What will be an ideal response?
• They believe that the nonprofit will have important community leaders involved and so there is a major opportunity for business contacts
• Goodwill can be obtained by showing public-spiritedness
• Agency execs and staff can achieve personal psychic benefits
• Opportunities exist to show off greater creativity
• The opportunity may give experience to junior staff where a major client is not at risk if they make a mistake
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The collection of survey data through social media sites can be automated, but does not allow the researcher to customize reach to various segments of consumers
Indicate whether the statement is true or false
Which of the following describes the public relations function of lobbying?
A) sponsoring efforts to publicize specific products B) advising management about public issues, and company positions and image during good times and bad C) presenting news and information about the organization in the most positive light D) dealing with legislators and government officials to promote or defeat legislation and regulation E) promoting understanding of the organization through internal and external communications