Identify the three major ways a company can manage its international marketing
What will be an ideal response?
The company must develop an effective organization for international marketing. Most firms start with an export department and graduate to an international division. A few become global organizations, with worldwide marketing planned and managed by the top officers of the company. Global organizations view the entire world as a single, borderless market.
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When the marketers of a mobile phone manufacturing company want to determine the impact of individual media such as television and online display ads on sales as well as that of trade activities like every day low price, off-shelf display and so on,
they usually use ________. A) marketing metrics B) market segmentation strategies C) market capitalization techniques D) market basket analysis E) marketing-mix models
Walmart buys toothpaste, peanuts, and shoes to sell in its stores. Walmart is a ________
A) producer B) not-for-profit organization C) consumer D) facilitator E) reseller