How do norms, roles, and status change as a function of interaction via electronic media? What social

dynamics come into play when negotiating via technology?

What will be an ideal response?

Norms, roles, and status change as a function of interaction via electronic media because the traditional cues about
someone's status and authority, as well as the dynamic cues about influence, are not as evident in this
communication medium. Negotiators in traditionally weak positions become more powerful when negotiating via
information technology because status cues are harder to read. The absence of these cues leads people to respond
more openly and less hesitatingly than in face -to-face interactions. Messages are likely to display less social
awareness, less politeness, less concern for others, and may be too blunt. Additionally, through electronic media,
actions and decisions (not just messages) might become more extreme and impulsive.