Define selective attention and selective exposure, and explain the strategies available to a speaker to overcome these problems. Identify which strategies you believe are most likely to succeed.

What will be an ideal response?

- Selective exposure involves exposing ourselves to information that is important to us personally and that is consistent with what we already believe.
- Selective attention involves whether to focus intently on a message, to follow it, to absorb it, and to take it seriously. These choices can be made consciously or unconsciously.
- The speaker can motivate the audience by making the message personally important to the listeners, making the message stand out, and making it easy to follow.
- Answers about favored strategies should include a rationale explaining why one strategy might be more effective than another.