Procter & Gamble recently adopted more of a solutions selling approach by reorganizing its sales force into teams to represent all P&G product divisions sold to the same retail account, instead of having a separate sales force for each product division.

Kawaii Electronics sells air conditioning systems for office buildings. The company's marketing department is currently structured as a functional organization

However, Kawaii is considering changing the structure to either a product management or a customer management organization. In a brief essay, describe each type of organization: functional, product management, and customer management. What are the advantages and/or disadvantages of each structure for Kawaii? Which structure do you recommend for Kawaii? Why?

What is the first step that an MPR professional should take in developing a crisis communications plan for the Falcon's Lair?

A) generating a scenario statement B) assembling a vulnerability audit C) assigning communication roles to personnel D) running a real-time practice drill E) discussing liability issues with the firm's lawyers