How does personal selling differ from other forms of promotion?
a. It wastes more sales resources than any other promotion.
b. It is not as effective at satisfying customers.
c. It can use a message customized to the immediate needs of the customers.
d. It is best for selling simple, low-involvement products.
Ans: c. It can use a message customized to the immediate needs of the customers.
Business
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Indicate whether the statement is true or false
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In the event that a corporation files for bankruptcy, bond trustees have the power to
A) issue new bonds. B) recall outstanding bonds. C) sell the corporations secured assets and use the proceeds to pay the bondholders. D) change the interest rate on outstanding bonds.
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