Bradley Springs, a chain of superstores, promotes its business by handing out printed materials which contain lists and descriptions of an assortment of its products. In this case, the company's promotional strategy is referred to as ________
A) e-mail marketing
B) telemarketing
C) catalog marketing
D) kiosk marketing
E) viral marketing
C
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According to PRIZM, the ________ cluster is characterized by retired singles and couples, living on downscaled incomes in pre-1960 homes and apartments, who enjoy gardening, sewing, socializing at veterans clubs, and eating out at casual restaurants
A) old milltowns B) young digerati C) winner's circle D) beltway boomers E) cosmopolitans
Which of the following best describes a straight bill of lading?
A. It is a bill of lading issued to a named consignee that is not negotiable. B. It is a bill of lading indicating that the goods have been properly loaded on board the carrier's ship. C. It is a bill of lading indicating that some discrepancy exists between the goods loaded and the goods listed on the bill. D. It is a bill of lading that is negotiable.