Which of the following is true of penetration pricing?
A) Penetration pricing is a variation of a premium pricing strategy.
B) Penetration pricing is a mass-market strategy rather than a niche strategy.
C) Penetration pricing is best used when there are no competitors in the market and entry is difficult.
D) Penetration pricing is used in a market where product differentiation is high.
E) Penetration pricing is most effective when potential customers are quality-sensitive rather than price-sensitive.
B
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Organizational stressors include
A) task demands. B) physical demands. C) role demands. D) interpersonal demands. E) All of these choices
Which of the following statements is FALSE?
a. The research report represents the end product of the research process. No matter what the proficiency with which all previous steps have been dispatched, the project will be no more successful than the research report. b. The audience determines the type of report. Researchers must make every effort to acquaint themselves with the specific preferences of their audience. They should not consider these preferences as unalterable, but any deviations from them should be made with reason and not from ignorance. c. The fundamental criterion by which research reports are evaluated is communication with the reader. d. The technical capacity of the reader is unimportant as far as the research report is concerned. Rather, the reader's interest is critical in determining the content of the report. An interested reader should be expected to overcome any difficulties he or she might have in understanding the report because of limited technical expertise. e. The competency of the researcher is often evaluated based on the readability of the research report.