"The planning, organizing, leading, and control of personal contact programs designed to achieve the sales and profit objectives of the firm" is a definition of:

a. sales management.
b. personal selling.
c. sales support.
d. the relationship selling model.
e. none of the above.

Ans: a. sales management.

Business

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Indicate whether the statement is true or false

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Which of the following would lead to greater competition in the maturity stage of the PLC?

A) overcapacity B) market pioneers C) poor management D) inadequate promotion E) diminishing budgets

Business