Adam has found several sources on the Internet that he thinks he can use in his speech about

smokers? rights.  One site is run by a major tobacco company.  Should Adam use this
information.

A) Yes.  After all, tobacco companies are experts on the subject of smokers? rights.
B) Yes, as long as the information was published within the last two years.
C) No.  Information from the Internet rarely persuades an audience.
D) No.  The organization sponsoring the site is not objective.

D

Communication & Mass Media

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News producers doing long-form reporting frequently record:

A. teasers B. music C. wild sound D. all of these E. none of these

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With its work for Johnson & Johnson, Burson-Marsteller established itself as a leader in which of the following areas?

a. corporate philanthropy b. social activism c. marketing public relations d. corporate crisis management

Communication & Mass Media