Why is goodwill important in business?

What will be an ideal response?

Answer: Goodwill is a term used to describe the attitude of friendliness and caring that is central to creating, solidifying, and maintaining relationships. Business depends on good relationships, so goodwill is extremely important. Goodwill techniques (e.g., using a "you" perspective, highlighting audience benefits, etc.) make your audience more receptive to your message, and also make them feel good about their business relationship with you. With a good relationship established, you will be able to work more easily and effectively with people. People are more likely to want to do business with you and to help you if they feel good about the relationship. If someone feels valued and appreciated and taken care of, they are more likely to return the favor and show the same kind of behavior toward you.