Ralph Means' company has decided that it would like to export products to Japan. In order to do this, Mr. Means will sell his company's products to a Japanese distributor who in turn will sell (export) the products to the Japanese consumers. This form of exportation is called indirect exporting.

For many people, the essence of the value of integrating marketing with public relations is in product publicity

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Diversity is an important source of innovation that helps fuel creativity and improve a firm's competitive position in the marketplace

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