Payout policy refers to the decisions that firms make about whether to distribute cash to shareholders, how much cash to distribute, and by what means the cash should be distributed

Professor Albert advises his students to purchase the book Microbiology by Pelczar, to acquaint themselves with the fundamentals of microbiology. What role does he play in the buying decision of his students?

What will be an ideal response?

Coca-Cola's unique and skillful marketing communications represent the company's ________

A) consumer-generated value B) production orientation C) distinctive competency D) return on investments E) lifetime value