Citizen marketers who generate a lot of short-term but heavy interest in a product are referred to as

To measure the effectiveness of advertising as a promotional tool, the sport marketer should evalute impact on sales, image, and consumer awareness.

a. true b. false

A flighting schedule of advertising:

A) involves continuous advertising with bursts of higher intensity B) involves advertising during certain times of the year with no advertising at other times C) is level throughout the year D) involves alternating levels of advertising from high to low amounts