What is the role of advertising as a communications tool in marketing for business markets?
What will be an ideal response?
Although marketers rely more on sales calls in business markets, advertising still plays a significant role:
? Introducing the company and its products
? Explaining product features
? Reminding customers of offerings
? Generating leads for sales follow-up
? Legitimizing the company and its products
? Reassuring customers about their purchases
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If the appeals court feels that an error was committed by the lower court when coming to its decision, but it does not know how that error would have affected the outcome of the case, it will reverse the lower court's decision
Indicate whether the statement is true or false
Which of the following does NOT generate pressure to decrease inventories?
A) taxes and insurance B) inventory holding costs C) storage and handling costs D) ordering costs