The __________ theory emphasizes that behaviors are functions of their consequences.
a. equity
b. needs-goal
c. Porter-Lawler
d. behavior modification
Answer: d. behavior modification
Business
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Which of the following steps involves a plan being proposed with respect to profitability and market share objectives for a specified planning horizon?
A) marketing budget B) situation analysis C) SWOT analysis D) strategic market plan E) revenue plan
Business
Business concepts are discovered during ________
A) behavioral modeling B) decision making C) domain analysis D) requirements gathering
Business