The final step in the marketing research process is to assess the ethicality of the data collection phase

Examples of hypotheses related to paired samples include all of the following EXCEPT:

A) Shoppers consider brand name to be more important than price while purchasing fashion clothing. B) Households spend more money on pizza than they do on hamburgers. C) The proportion of households who subscribe to a daily newspaper exceeds the proportion subscribing to magazines. D) The new service plan will be preferred by at least 70 percent of the customers. E) The proportion of a bank's customers who have a checking account exceeds the proportion who have a savings account.

The cornerstone of modern game theory includes the concepts developed by this person

What will be an ideal response?