Which of the following statements about fear-based appeals is FALSE?
a. Fear-based appeals attempt to provoke fear in order to change the behavior of the audience.
b. The effectiveness of fear-based appeals varies.
c. Fear-based appeals seem to be most effective when they attempt to prevent a negative outcome.
d. Fear-based appeals seem to be most effective when they attempt to promote a positive outcome.
Answer: D
Psychology
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Fill in the blank(s) with correct word
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A. 10% B. 45% C. 75% D. 85%
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