What did Edward Bernays mean by “engineering consent”?
What will be an ideal response?
He meant PR professionals should use the principles of psychology and motivation to influence public opinion in a particular direction.
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_________ leaders organize group activities with a high degree of efficiency and eliminate any uncertainty about who should do what
Fill in the blank(s) with the appropriate word(s).
In order to manage the enormous amount of information in our environment, humans tend to engage in mental economy strategies. One of such strategies is called categorization. Which of the following statement is NOT true regarding categorization?
A. Categorization helps us to reduce uncertainty in our environment. B. Categorization helps us to meet functional needs and achieve goals. C. Categorization can maximize the advantage of the ingroup. D. Categorization bridges differences between ingroups and outgroups.