Key success factors for market penetration and obtaining sufficient market reach and scale depend on all of the following, EXCEPT:
A. creating new market space as a first mover
B. looking to compete as a new entrant in a new geographic location
C. looking to compete as a new entrant in an existing market
D. launching a product line extension
E. leveraging existing market competencies
Ans: B. looking to compete as a new entrant in a new geographic location
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