Which of the following is part of the external environment for a distributor of aquariums and everything needed to set up aquariums including tropical fish and plants?
A. Employees who care for the fish before they are sold to retailers
B. Competitors who carry the same aquarium equipment
C. The financial resources needed to create the proper environment for breeding the fish
D. The participative organizational culture the distributor has
E. The distributor's privately-owned warehouse for storing the aquarium equipment
Answer: B. Competitors who carry the same aquarium equipment
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Financial discounts on cases or pallets of merchandise ordered are called:
A) consumer promotions B) off-invoice allowances C) cooperative advertising D) spiff money
How do firms most likely benefit from self-produced events?
A) saving time associated with putting on the event B) sharing the burden with other firms and promoters C) tailoring the event to the firm's products and customers D) reducing the costs of coordinating an event with other firms E) receiving advice from professional event managers