Paula Ramirez noted that word-of-mouth communications were a key element of the sales and marketing program for the 1400 Words Company

When several people in an organization participate in purchase decisions, often for more important or expensive contracts, it is called ______.

a sales committee a purchase team a buying center an acquisitions group

Ann Able, CPA, is considering forming a partnership with Ben Brown for the purpose of practicing public accounting. Which of the following is true?

a. The AICPA Code of Professional Conduct requires Brown to be a CPA b. Brown need not be a CPA if the partnership does not represent itself as a partnership of CPAs c. If Brown is not a CPA, he need not conform to the AICPA Code of Professional Conduct d. If Brown is not a CPA, he may not participate in the management of the partnership