Communicating is transferring an idea from one person to another in the same way as you would deliver a package

Indicate whether the statement is true or false.

F

Communication & Mass Media

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Your textbook lists skills of competent communicators. Which four will be the most useful to

you? Consider the skills you need at home, at work, or in college. Briefly describe those four skills and give specific reasons why they will be especially useful. What will be an ideal response?

Communication & Mass Media

An organization’s communication goals can bridge a gap between which one of the following?

a. target audiences and the communications goals the organization sets for them b. mission and vision, and campaign objectives and tactics c. desired accomplishments and those who can affect reaching those accomplishments d. an organization’s stakeholders and its audiences

Communication & Mass Media