What objectives can be used to measure the overall IMC program?

What will be an ideal response?

• Market share
• Innovation
• Productivity
• Physical and financial resources
• Profitability
• Manager performance and development
• Employee performance and attitudes
• Social responsibility

Business

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Brokerage transaction records must be maintained a minimum of 5 years.

a. true b. false

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Many emerging markets countries have domestic business groups which are family controlled

Indicate whether the statement is true or false

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