________ pricing involves charging higher prices on an everyday basis but running frequent promotions to lower prices temporarily on selected items
A) High-low
B) Everyday low
C) Cost-plus
D) Break-even
E) Penetration
A
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Dell's factories can assemble a complete PC in three minutes. With a build-to-order strategy at the heart of its business model, Dell's sales staff maintains close ties with customers
This approach represents which aspect of the Porter's five forces model? A) rivalry among competitors B) bargaining power of buyers C) threat of substitute products D) threat of new entrants E) bargaining power of suppliers
In the terminology of the strategic intent framework for competitive advantage, a firm that establishes advantages in a number of different areas has:
A) attribute diversity. B) marketing breadth. C) comparative advantage. D) layers of advantage. E) a "double diamond."