Explain why electronics and pharmaceuticals manufacturers use customer-driving marketing
What will be an ideal response?
In such industries, consumers do not know exactly what new products are available; therefore, consumers rely on such firms to tell them what they need. Customer-driving marketing focuses on understanding customer needs even better than customers themselves do and creating products and services that meet both existing and latent needs, now and in the future.
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On the surface level, corporate power shapes society over time through the aggregate changes of industrial growth.
a. true b. false
Reviewing Chapter 12's "A Question of Ethics: Schocking the Downton Abbey Congressman," public relations professionals should learn that journalists can easily expose the excesses of government officials
Indicate whether the statement is true or false