You have just finished presenting your development plan for an innovative new product to your management team
You wanted to make sure that everything was communicated clearly so you used PowerPoint on the projector, distributed hard copies of the presentation to everyone, and made sure you included all critical numeric information on the slides instead of reporting some stats orally. You really think you have done a good job catering to the different learning and attention styles of your management team, so it is likely that management will approve your plan. Given your extensive preparations, which of the following should you expect after your presentation?
A) The managers will understand what you have conveyed but not approve your plan
B) The managers will understand what you have conveyed and approve your plan
C) The managers will understand what you have conveyed and approve your plan after some changes are made
D) Everyone who attended the presentation, yourself and each manager included, will understand what you have conveyed slightly differently
D
Explanation: D) Even with the same stimulus, we all perceive information differently, and these perceptual differences persist despite the multiple delivery methods used for the product development plan presentation. As the presenter, you will have a different perception of the materials, presentation, and plan than your audience and every manager in your audience will have a slightly different perception of these stimulus materials. Although you all attended the same presentation (or presented it), each person's perceptions of it will differ.
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