Integrated marketing communications require a company's mass-market advertisements, Web site, e-mail, and personal selling communications to all have ________
A) equal portions of the advertising budget
B) independent communications directors
C) separate marketing objectives
D) the same target audience
E) the same brand message, look, and feel
E
Business
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Which of the following channel functions constitute only a backward flow?
A) movement of physical goods B) placing orders with suppliers C) persuasive communication D) storage of physical goods E) overseeing actual transfer of ownership
Business
A classic early warning sign of project failure is the realization that a product being developed was targeting a market that few new products and firms were entering
Indicate whether the statement is true or false
Business